The tongue retaining device market comprises oral devices that are used to treat obstructive sleep apnea by maintaining an open airway during sleep. Tongue retaining devices help in positioning the tongue to prevent collapse of the airway. These devices are placed externally on the chin to hold the tongue in place and are a more comfortable alternative to CPAP machines.

The global tongue retaining device market is estimated to be valued at US$ 81.33 billion in 2024 and is expected to exhibit a CAGR of 9.4% over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in the tongue retaining device market are Prec is, Panthera Dental, Elite Bite Medical, Dental Dexterity, and SnoreRX (USA).

Growing demand for non-invasive and comfortable treatment options for sleep apnea is driving the Tongue Retaining Device Market Demand Patients are increasingly preferring tongue retaining devices over CPAP machines due to better comfort and compliance.

Major players are focusing on geographical expansion strategies and entering emerging markets in Asia Pacific and Latin America. Increasing awareness about sleep disorders and availability of new tongue retaining device designs are supporting the market growth globally.

Market Key Trends

Tongue Retaining Device Companies popularity of 3D printed anti-snoring devices. 3D printing technology allows for precise customization of devices as per the size and anatomy of each patient. This enhances patient comfort and treatment effectiveness. Major players are investing in 3D printing to offer customized products and gain market share. Additionally, integration of new technologies like Bluetooth and sensors in tongue retaining devices is being explored by companies to monitor patient compliance and introduce smart solutions in the future. This focus on introducing technology-driven product innovations will be a defining trend in the tongue retaining device market.

Porter’s Analysis
Threat of new entrants: The tongue retaining device market has a moderately low threat of new entrants as it requires significant research and development costs. However, fragmented nature of the market offers opportunties for new manufacturers to find niche.

Bargaining power of buyers: Buyers have moderate to high bargaining power as there are many established manufacturers. However, brand loyalty restricts switching, providing some stability to manufacturers.
Bargaining power of suppliers: The suppliers of raw materials have low to moderate bargaining power given the availability of alternative supply options and fragmentsnature of suppliers.

Threat of new substitutes: There is a low threat from substitutes given the specialized purpose that tongue retaining devices serve for patients post-surgery.
Competitive rivalry: The market is moderately competitive with major global players and local small scale companies operating.

Geographical Regions
North America accounts for the largest share of the tongue retaining device market currently, primarily due to high prevalence of orthognathic surgeries in the region. According to American Society of Plastic Surgeons, around 198,000 orthognathic surgeries were performed in 2018 in the US.

Asia Pacific region is expected to witness the highest growth during the forecast period owing to growing medical tourism, rise in disposable income, rapid economic growth and increasing awareness about dental aesthetics. Countries like India, China, Japan and South Korea are expected to drive the market in the region.

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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)